As the first Official Supermarket Partner to Team GB, we have worked with the British Olympic Association (BOA) to support the nation’s athletes as they prepare for the Rio 2016 Olympics, and we’re proud to announce that we’re extending the partnership with the BOA for a further four years.
We were also the first retailer to sign up to the NFU (National Farmers Union) Fruit and Veg pledge, backing British farming by ensuring long-term relationships with British growers and suppliers.
0:00 we believe in the Great British farmer we were the first supermarket to sign up
0:05 to the National Farmers Union fruit and veg pledge we believe in our customers
will stop at nothing to provide you with great produce at a great price and we
0:17 believe in team gb
0:19 that's why we're backing our athletes all the way too real
0:24 we wish them every success