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IKEA The SVÄRTAN Collection. (Textile) TV ad advert 2016
Release Date: May-2016
IKEA TV Advert • IKEA advertsiment • The SVÄRTAN Collection. (Textile) • IKEA The SVÄRTAN Collection. (Textile) TV Advert • The SVÄRTAN Collection is an IKEA collaboration between Swedish textile designer Martin Bergström and fashion students from India. Using natural materials and a limited colour palette, its style is a combination of urban grit and stark textures, and feels as good as they look. Coming soon to selected IKEA stores.