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Scottish Government In town, slow down - full version advert 2017

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Release Date: 2017-02-07
Scottish Government TV Advert • Scottish Government advertsiment • In town, slow down - full version • Scottish Government In town, slow down - full version TV Advert • Every nine minutes someone is stopped for speeding in Scotland.

The new campaign, launched by the Scottish Government, encourages drivers to watch their speed in built-up areas.

The advert shows drivers in different situations – a mum on the school run, people travelling to work – who are stopped by the police FOR speeding, every nine minutes. And ends with a cyclist being treated in an ambulance with the sombre message: ‘Sometimes, they’re stopped BY speeding.’

The campaign encourages people to drive at an appropriate speed for the conditions. Research tells us that most drivers (87%) think that hitting a pedestrian at 30mph wouldn’t be fatal. Sadly, this is not

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every nine minutes in Scotland someone
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stopped for speeding
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I'm going there stopped by speed
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intern slow down

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Scottish Government In town, slow down - full version advert
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