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Scottish Government In town, slow down - full version TV ad advert 2017

Release Date: Feb-2017
Scottish Government
Scottish Government TV Advert • Scottish Government advertsiment • In town, slow down - full version • Scottish Government In town, slow down - full version TV Advert • Every nine minutes someone is stopped for speeding in Scotland.

The new campaign, launched by the Scottish Government, encourages drivers to watch their speed in built-up areas.

The advert shows drivers in different situations – a mum on the school run, people travelling to work – who are stopped by the police FOR speeding, every nine minutes. And ends with a cyclist being treated in an ambulance with the sombre message: ‘Sometimes, they’re stopped BY speeding.’

The campaign encourages people to drive at an appropriate speed for the conditions. Research tells us that most drivers (87%) think that hitting a pedestrian at 30mph wouldn’t be fatal. Sadly, this is not

every nine minutes in Scotland someone
stopped for speeding
I'm going there stopped by speed
intern slow down


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