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Direct Line Discover Fleetlights TV ad advert 2016

Release Date: Nov-2016
Direct Line
Direct Line TV Advert • Direct Line advertsiment • Discover Fleetlights • Direct Line Discover Fleetlights TV Advert • In August 2016, we developed a new open source, prototype drone service designed to bring light to the darkest parts of the UK at the tap of a button, and conducted its first live test in Petworth on The South Downs.

Discover how we developed the technology behind FLEETLIGHTS, the first in a series of initiatives which look at solving problems before they happen.

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everything something that will have been
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very scared of the dark
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you associate darkness with being unsafe
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you can start making things up in your
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head because you can't see what's ahead
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of you
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a regular shift here can be quite
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varying the evenings and the weekends
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little bit quieter you're on your own or
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not it can be a little bit scary at
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times a street lamp will only give you
1:04
light so far especially the street dance
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around here
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typically we get called out to find
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vulnerable missing people
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the time that we get the majority of our
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courthouses in the evenings express most
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of the areas that we get called to you
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don't have particularly adequate
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lighting software because street
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lighting is in the towns and cities and
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out of the rural areas there's less
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people
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I think what scared me about the dark is
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probably just the unknown
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I definitely think that life is
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something that everybody needs
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especially at night
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it's just a source of comfort and a
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source of safety
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the most dangerous element of driving to
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the class tonight is the unfamiliarity
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of the area we don't know where we're
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going when we get that first message
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will often be traveling there for the
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very first time
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just have an extra set of lights to show
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you where the road is going where the
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bends are coming up it would be really
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helpful
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well I need to like when I want time
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it just seems crazy that there's not
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enough light in these modern times
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light would definitely be more
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beneficial it was available in more
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areas of the countryside ability to have
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the way lit out for us is something
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that's fantastic

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