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Maybelline Fyodor Golan SS17 Makeup How To with Chloe Lloyd - Happening Backstage TV ad advert 2016

Release Date: Sep-2016
Maybelline
Maybelline TV Advert • Maybelline advertsiment • Fyodor Golan SS17 Makeup How To with Chloe Lloyd - Happening Backstage • Maybelline Fyodor Golan SS17 Makeup How To with Chloe Lloyd - Happening Backstage TV Advert • Fyodor Golan SS17 explores a new way of introducing and communicating a fashion collection. For SS17 they wanted to present a collection that challenges the traditional catwalk format. Using CGI animation an artificial paradise with multicoloured avatars wearing the designs allowing multiple perspectives in what was a visually saturated representation. The makeup look, created by Andrew Gallimore, emulated this with a 90’s inspired, futuristic look featuring a bold lip and holographic details to accentuate facial features.


0:00 hey everyone on your youngest makeup artist for maybelline new york here in
0:08 London and i'm currently backstage a field goal and spring/summer $YEAR 17
0:12 the look that we're going to be creating today is 90 futuristic in Miami so we're
0:16 going to start off by frame in the lip so I'm using color show pencil in 221
0:23 i'm going to do now just attach the holographic now we're going to go with
0:27 color drama in vamp top take a large lip brush and what you can do with the
0:32 texting i was actually get it really crisp up to the edge of the lip and then
0:36 we're going to use baby lips just the clear going to use that on top of the
0:41 eyelid just to give it some texture and there you go there's a lot 19 futuristic
0:46 for Fears will go


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