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IKEA RÖDARV TV ad advert 2016
Release Date: Sep-2016
IKEA TV Advert • IKEA advertsiment • RÖDARV • IKEA RÖDARV TV Advert • A modern spin on old tradition – RÖDARV is a cushion for today's homes that embraces the Swedish tradition of wool embroidery and coach cushions. Designer Eva Lundgreen and IKEA design coordinator Susanna Leo were part of the textiles team that visited Regionmuseet, the museum located just an hours train ride from IKEA HQ in Älmhult, Sweden.
I was inspired by the traditional Swedish wool embroidery that stood out in the otherwise simple homes. I imagined how women used their plant-dyed yarn to weave and create wonderful textiles by candlelight,