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Scottish Government Country Roads TV ad advert 2016
Release Date: Sep-2016
Scottish Government TV Advert • Scottish Government advertsiment • Country Roads • Scottish Government Country Roads TV Advert • Around 55% of road deaths in Scotland happen on country roads, and driving too fast for the conditions is the most common cause. Last year alone 755 people were killed or seriously injured whilst driving on country roads. 75% of them were male.
This campaign aims to show that you never know what’s round the corner when travelling on a country road, and driving at an appropriate speed gives you more time to react.
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