Sure Behind Every Move with Michael Fennelly TV ad advert 2016
Release Date: Aug-2016
Sure TV Advert • Sure advertsiment • Behind Every Move with Michael Fennelly • Sure Behind Every Move with Michael Fennelly TV Advert • As one of the legends of Kilkenny hurling, Michael Fennelly’s statistic story demonstrates what it means to fall in love with the game, and outlines movement as the ultimate form of self expression. Kilkenny’s win over Waterford in the All-Ireland semi final was a bittersweet one for Fennelly. Michael injured his Achilles tendon during the game, which means he misses the All-Ireland hurling final. Sure’s short film, ‘Behind Every Move’, beautifully encapsulates the player’s triumph over adversity and Fennelly’s drive to still play a part in his team’s journey despite this late setback.