Lancome New High Coverage Cushion Foundation TV ad advert 2016
Release Date: Aug-2016
Lancome TV Advert • Lancome advertsiment • New High Coverage Cushion Foundation • Lancome New High Coverage Cushion Foundation TV Advert • A new foundation cushion with the patent-pending Cushion Polar™ technology
Teint Idole Ultra Cushion features a new-generation technology developed for Lancôme: the Cushion Polar™ technology, designed to adapt to a thicker, creamier texture offering higher coverage. Its secret: a reinvented sponge-cushion covered with an unprecedented mesh:
The sponge-cushion: it is composed of interlacing fibres with larger spaces to give the formula more room. The rigidity of these fibres also ensures optimal preservation of the formula inside the sponge.
The mesh: covering the sponge and activated during the first use, it filters the formula to guarantee thin, even application, all while maintaining freshnes