The Best New Look TV adverts ads
New Look Poppy Deyes talks gifting the Kind way Advert
New Look Introducing our Prince’s Trust competition winner Advert
New Look Dressed To Thrill Advert
New Look New Look | Poppy Deyes talks transitional-weather dressing Advert
New Look Behind the seams: Our Pride collection with LGBT Foundation Advert
New Look Sue's Q's Advert
New Look No place like Earth Advert
New Look Behind the scenes bloopers with Anne-Marie Advert
New Look New Look | Anne-Marie spills the tea Advert
New Look New Look | Poppy Deyes talks future-friendly dresses Advert
New Look All about new 25s Advert
New Look New Look | Poppy Deyes Talks New Look’s Denim DNA Advert
New Look Anne-Marie x New Look Advert
New Look The joy of... Advert
New Look Behind the scenes on our summer campaign shoot Advert
New Look Counting down to... Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.