Last Adverts 2024 on TV
Activia InSync with Katherine Jenkins Advert
Mercedes Benz E-Class Estate - Loch Ness Advert
KFC Chicken Tuesday Advert
KFC Original Recipe Stacker Advert
Lidl Freestyler Liv Cooke shows off her football skills - FA Girls Advert
Morrisons The Best Beef Brisket Advert
Morrisons The Best Lobster and Crab Mac & Cheese Advert
Honda Civic Hatchback 2017 Advert
Honda Jazz - Four cars in one Advert
Honda Civic Type R Prototype: The Prototype breaks cover in Paris Advert
BMW 5 Series - Experience Remote 3D View Advert
Suzuki Ant and Dec’s super surprise Suzuki Saturday – Part three: Golf Advert
BMW 5 Series - Discover Driver Assistance Advert
Volvo S90 - Human Made Advert
Nationwide Space - The Final Payment Frontier Advert
Avon Anew Ultimate Supreme Dual Elixir Advert
Tesco Mobile Moto E3 £8.50 a month plus free headphones Advert
Heathrow Airport Introducing...Go Heathrow Advert
Sky Watching TV - Then vs Now Advert
Bon Prix AW16 Date Night Advert
Vodafone UK Network Satisfaction Guarantee Advert
Alton Towers Ride in the Dark Advert
SCS Sofas La-Z-Boy Jackson Advert
The Fragrance Shop Jean Paul Gaultier - Essences de Parfum Advert
Volkswagen BUDD-e Concept: Battery powered Advert
Volkswagen BUDD-e Concept: Multi-screen interior Advert
Volkswagen Concept Car: The BUDD-e Advert
Smyths Toys Anki OVERDRIVE Supertruck X52 Advert
Smyths Toys Magical world of DreamWorks Trolls Advert
The Sole Supplier Nike Air Max 2016 Flyknit On Foot Advert
Barnardos Believe in Me - Gymnast Advert
The Fragrance Shop Twist and Spritz Advert
Charlotte Tilbury Magic Foundation Advert
Amway ARTISTRY FLORA CHIC Advert
OVO Energy Knockout Smart PAYG+ Advert
OVO Energy Flexible Smart PAYG+ Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.