Last Adverts 2024 on TV
Whiskas Curious Cats - Lamp Advert
Zalando MARNI 2016 #StepIntoMARNI Advert
BLACK+DECKER Cordless Vacuum Cleaners With smart tech Sensors - A Smarter Way of Cleaning Advert
Lucozade sport Wait Training Advert
HelloFresh Simple Italian Dressing Advert
LEGOLAND Windsor Resort World's Smallest Pumpkin Patch Advert
J Walter Thompson Break The Routine - risk victims live with domestic abuse Advert
AO Samsung Family Hub - Take a look at what a Refrigerator can do Advert
M&S Food - Meet the Chocolate Innovator Advert
Asda DO HALLOWEEN YOUR WAY Advert
Google Pixel - Crush by you, Phone by Google Advert
Google Pixel - Together by you, Phone by Google Advert
Royal Navy Reserve Advert
Haig Club Clubman - Make Your Own Rules Advert
C&A Puffer Jackets Advert
Plusnet Can't help but help - The End - £50 Cashback Advert
Very Fashion - The October Edit Advert
Harrods Into the Woods Advert
Harrods Fall into Line Advert
Harrods Jean Genius Advert
Fabletics October Collection In Iceland Advert
Fabletics Kate Hudson's Favourite October Styles Advert
CALPOL Bounce Back Competition Advert
CALPOL Bounce Back Competition - fathers playing with heir sons Advert
Virgin active Hydro - The New High Intensity Workout in the Pool Advert
McDonalds South Africa - Great Tastes of the World - Bumper Advert
PrettyLittleThing Costumes Done Quick Advert
McDonalds Drive Thru - Breakfast Advert
Volkswagen Tiguan - Laughing Horses Advert
Bon Prix The latest Autumn/Winter Key Pieces Advert
Grazia Tu - Do The Fash Clash Advert
M&S Spark Something Good: Redistributing Food Waste Advert
M&S Women's Fashion - The Denim Story #helloyou A/W 16 Advert
M&S Women's Fashion: Finding the Perfect Pair of Jeans #helloyou Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.