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The Best Others TV adverts ads

Smyths Toys 20% Off ALL Car Seats Now Advert

OVO Energy Make a move to Smart PAYG+ Advert

Gocompare Bridesmaids Advert

Gocompare Lucky Break Advert

IKEA Mom And Son Go Shopping For His New Place Advert

IKEA Welcome Home - Wonderful Everyday Advert

NSPCC Alfie the 7 year old astronaut Advert

Argos Fast Track Same Day Delivery Advert

British Gas Business West Pack smart meter case study Advert

Homebase Dulux Space Themed Kids Bedroom Advert

Booking.com Homes and apartments - We’ve got a home for you Advert

B&Q flooring, paint & storage deals - Heather Advert

SCS Sofas One Day Mega Sale + Extra Money off Vouchers Advert

Holland & Barrett Sleep Advert

RBS Royal Bank of Scotland The easier way to bank - Hugh in the queue Advert

RBS Royal Bank of Scotland The easier way to bank - Mark in the park Advert

RBS Royal Bank of Scotland The easier way to bank - Cath in the bath Advert

De Agostini The Zippo Collection Advert

De Agostini Simple Stylish Knitting Advert

John Lewis Create a homemade pizza with the KitchenAid Mini Advert

SCS Sofas It's a Yes to Festive Sofa Carpet Savings Advert

SCS Sofas It's a Yes to Big Brand Savings Advert

Natwest Business Case Study - Little Critters Brewing Company Advert

Barnardos Believe in Me - Incredible things happen when you believe in children Advert

Bosch Competition time - Football Mini Fridge Giveaway Advert

Save The Children Candy Crush In Real Life Advert

Husqvarna Fleet Services Advert

BSI Consumer Trust in 2016 Advert

Barclaycard Fee Free Friday - Booking and delivery fees - beat it Advert

Barclaycard Fee Free Friday - To fee or not to fee Advert

Victorian Plumbing Beautiful Bathrooms With Down To Earth Prices Advert

TSB Pick & Protect Insurance Advert

Sainsburys Banana split your fruit up Advert



The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.

One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.

New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.

The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.

Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.

Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.

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