This is our design philosophy.
00:01 at the birth of every icon is a vision
00:06 that exists beyond time
00:09 forever looking forward we seek the
00:12 place where great ideas are formed by
00:19 imagining a future we define the present
00:26 timeless design requires enduring
00:29 principles these allow us the freedom to
00:32 innovate and create proportions the
00:37 two-to-one ratio a formula that is
00:39 written in our DNA
00:41 the proportion of wheel to body height
00:43 creates our signature profile one that
00:47 has defined every rolls-royce since the
00:49 first Silver Ghost figure these three
00:54 fluid lines mark the elegance of our
00:56 form rough line waistline silhouette a
01:00 simple triptych whose delicate balance
01:02 defines the character of every
01:04 rolls-royce model
01:06 signature the iconic grill blinking past
01:11 to present a symbol of a rival crowned
01:14 by the Spirit of Ecstasy
01:18 forever challenging the boundaries of
01:20 design and technology these are the
01:23 foundations on which icons are built
01:28 elevating the experience of travel
01:31 harnessing new energy sources
01:35 and defying expectations of what makes
01:37 an icon
01:40 new benchmarks for what is possible and
01:43 there is always more beyond for horizon
01:48 our vision is clear
01:52 on wings
01:56 [Music]
- Rolls-Royce advertsiment spot 2018
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