Video Opel Strong comeback: Opel celebrates 1 Year as part of Groupe PSA
Release Date: 2018-07-31
video Opel Strong comeback: Opel celebrates 1 Year as part of Groupe PSA Advert 2018 • Opel/Vauxhall has been part of Groupe PSA for twelve months – and is on the road to writing a successful comeback story. Last week, the company presented a half-year profit of €502 million (recurring operating income).
With the strategic plan PACE!, which Opel CEO Michael Lohscheller in 2017, Opel bundles its strengths, leverages synergies and unleashes the full potential of the brand. With PACE! Opel will be profitable, electric and global.
The successful integration of Opel into Groupe PSA is also reflected in the engineering organisation. The Engineering Center in Rüsselsheim plays an important role in the company and contributes typical Opel strengths to the group's global development network. At Opel, the group's top technologies meet German engineering excellence. This results in outstanding vehicles with a clear profile and emotional design.
- Opel advertsiment spot 2018
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Release Date: 2018-07-31