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Dove Cartoon Network | “I’m Fine” advert UK 2018

Release Date: 2018-07-21
video Dove Cartoon Network | “I’m Fine” Advert 2018 • Dove and Cartoon Network have partnered to help build girl’s self-esteem through cartoons, for the first time ever. This video from the series shows how girls everywhere deal with pressures at school and online

Dove’s self-esteem project has been working to build young people’s self-esteem for 14 years. Now, with Cartoon Network, they plan to help 20 million more young people improve their self-confidence and their ability to talk about self-esteem issues in a series of six cartoon short films, directed by Steven Universe creator Rebecca Sugar. What children watch can play a big part in how they perceive themselves, so why not use screen time to help inspire them and grow their body confidence?

This video explores the feelings of a young girl who comes home from school after a tough day. Common social pressures, such as teasing or bullying at school, and looking at celebrities on social media, have left her feeling isolated. Trying to ‘fit in’ can leave girls feeling like they’re afraid to express themselves; talking to parents or friends about self-confidence issues or social media anxiety can be tough. It might seem like it’s easier to say ‘I’m fine’ when someone asks, but not sharing problems or negative thoughts can end up making things harder.

Through six new Steven Universe cartoons, full of themes of body positivity and self-confidence, Dove and Cartoon Network are here to help young girls understand that being themselves feels better than trying to fit in. Being more confident and building self-esteem takes time, but an inclusive media landscape for young people provides positive inspiration.

Join our mission and help a young girl you know grow up feeling confident. Download our free educational resources and spend an #HourWithHer to improve a girl’s self-esteem and body confidence for a lifetime.


- Dove advertsiment spot 2018

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