video River Island Labels Are For Clothes Advert 2018 • This spring we celebrate 30 years of River Island with an exciting people positive campaign. Bringing together a diverse cast as the faces and voices of RI, we explore identity and reject the idea of labelling. We believe that LABELS ARE FOR CLOTHES NOT PEOPLE, so we’re spinning tired stereotypes on their head and reclaiming labels to make them positive and truly, REAL!
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