video Dacia 2025 Dacia Hipster Concept: the story behind the name Advert 2025 • 2025 Dacia Hipster Concept: the story behind the name
Dacia unveils the Dacia Hipster Concept, an electric concept car that embodies the brand’s bold and unconventional spirit. True to its name, the #DaciaHipsterConcept is compact yet spacious, clever yet robust, plugged into daily life and ready for movement. Just 3 meters long but offering 4 real seats and a modular trunk, it reinvents the idea of a cool and accessible people’s car. As Mélanie Taupin, Brand strategy & naming manager, explains: « Hipster is a cool and popular word, a 21st-century term firmly rooted in its time. Dacia Hipster Concept is our vision of the cool and popular electric car of tomorrow. »
The Hipster Concept isn’t just electric. It’s electric in spirit: agile, efficient, and designed to fit seamlessly into everyday life. - Dacia advertsiment spot 2025
Notes for Dacia 2025 Dacia Hipster Concept: the story behind the name
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