video Lurpak The Lurpak Taste Test: Why Bakes Made by Loved Ones Win Every Time Advert 2025 • The Lurpak Taste Test: Why Bakes Made by Loved Ones Win Every Time
What makes homemade bakes taste better? Love, according to new research led by Professor Charles Spence, Experimental Psychologist at the University of Oxford, in partnership with Lurpak®.
In this Taste Test, blindfolded participants sampled two identical bakes—one crafted by a loved one and the other by a professional pastry chef from London’s top hotels. Using heart rate monitors and micro facial expression analysis, the study measured real-time emotional responses. The results were clear: every participant preferred the bake made by their loved one. - Lurpak advertsiment spot 2025
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