video Samsonite unveils bold new suitcase collaboration with visual artist Vexx Advert 2025 • Samsonite unveils bold new suitcase collaboration with visual artist Vexx
Samsonite, the global leader in travel solutions, is proud to announce its latest artistic collaboration with internationally acclaimed visual artist Vexx. Known for his vibrant, intricate doodle-style artwork and visionary creative approach, Vexx brings his bold imagination to Samsonite’s iconic C-Lite collection in a special edition release that will certainly not go unnoticed in airports around the world.
This exclusive collection features two limited-edition doodle-style designs across two sizes (55cm and 75cm), portraying a striking visual contrast between “Day” and “Night.” The white “Daylight” edition bursts with Vexx’s signature color palette and whimsical characters, while the black “Nightfall” edition offers a deeper, more mysterious interpretation, echoing the artist’s ability to play with light, shadow, and emotion.
The design doesn’t stop at the exterior. Inside each suitcase, travelers will discover a subtle continuation of the artwork, with the same print featured in a light, semi-transparent opacity on the lining — an unexpected detail that adds a layer of creativity and cohesion from the inside out.
Fun fact : in each artwork, the Samsonite swirl logo is hiding, will you spot it?
- Samsonite advertsiment spot 2025
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