video ghd platinum+ – Recommended by Professional Advert 2025 • ghd platinum+ – Recommended by Professionals | The Best Hair Straightener
ghd platinum+ – Recommended by Professionals | The Best Hair Straightener
What is the ghd platinum+?
The platinum+, a ghd hair straightener so intelligent it predicts your hair's needs and constantly adapts the power to ensure the optimum styling temperature, at all times.
Featuring ultra-zone™ with predictive technology, this advanced ghd hair straightener is guaranteed to deliver consistent results while you style. The ghd platinum+ hair straightener responds to each section of your hair and styling speed to deliver the optimum temperature of 185ºC more effectively, ensuring 70% stronger hair*, 75% more shine** and 2x more colour protection. For that perfect partnership pair the ghd platinum+ styler with ghd bodyguard - heat protect spray for ultimate professional end results.
Heat is monitored over 250 times per second thanks to infinity sensors throughout the plates, ensuring a precise reading to adjust the power accordingly. So, no matter what your hair type or styling technique, ghd platinum+ will ensure you always receive the perfect amount of heat for your hair needs, personalised to you.
Each plate is precision milled to allow your hair to pass smoothly, while the rounder body is perfect for creating curls and waves, whatever your hair type. Universal voltage delivers your ghd style, wherever you may be in the world and with the automatic sleep mode, your hair needn't impact your busy schedule.
Here’s why the ghd platinum+ is recommended by industry professionals:
Smart Predictive Technology: The ghd platinum+ features predictive technology that monitors the heat of the plates 250 times per second. This ensures the temperature stays at a consistent 185°C, which is the optimal styling temperature for delivering smooth, shiny hair while minimizing damage. Professionals trust this technology because it guarantees results without compromising hair health.
Healthier Hair Styling: The ghd platinum+ is designed to reduce hair breakage and improve hair strength. It’s scientifically proven to reduce hair breakage by 50% and increase shine by 20% compared to other straighteners. With consistent heat, your hair is less likely to suffer from the damage caused by fluctuating temperatures, making it an excellent tool for anyone concerned about healthy hair.
Optimal Styling Temperature of 185°C: The ghd platinum+ maintains a constant 185°C, the temperature that professionals recommend for styling. This temperature is ideal for effective styling without overheating the hair. It’s hot enough to give you smooth, sleek results but not so hot that it causes damage or dryness.
Precision-Aligned Ceramic Plates: The ceramic plates on the ghd platinum+ are precision-aligned, ensuring an even glide through the hair. This design minimizes frizz and flyaways while delivering smooth, shiny, and healthy results. It also reduces the amount of heat needed to style your hair, preventing excessive heat exposure and maintaining your hair’s natural moisture.
Universal Voltage: Whether you’re traveling abroad or styling at home, the ghd platinum+ works with universal voltage, meaning it automatically adjusts to different power voltages around the world. This makes it a perfect travel companion for anyone who needs a reliable straightener no matter where they are.
Fast Heat-Up Time: With a 30-second heat-up time, the ghd platinum+ is always ready when you are. Professionals appreciate the fast heat-up time, especially when they need to style clients quickly or are pressed for time during their daily routine.
Ergonomic Design: The ghd platinum+ is designed for ultimate comfort with an ergonomic handle and lightweight feel. It’s easy to maneuver, whether you're straightening, curling, or creating waves. Hairstylists love its user-friendly design that provides maximum control with minimal effort.
Automatic Sleep Mode for Safety: The ghd platinum+ features an automatic sleep mode that switches off the device after 30 minutes of inactivity. This safety feature gives users peace of mind, ensuring that the straightener won’t remain on if you forget to turn it off.
*reduced breakage and 2 x less colour fade vs. a styler working at 230°C **vs. naturally dried hair
† Based on ownership of an electrical straightener, 38% of 1540 people surveyed owned a ghd straightener. Brand ownership study conducted Jan - Feb 2024 across straightener brands - ghd advertsiment spot 2025
Notes for ghd platinum+ – Recommended by Professional
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