video Pampers Preemie Protection ‘little fighters’ #PowerOfBabies Nappies for Premature Babies Advert • Pampers is proud to launch our smallest nappy ever, specially designed with neo natal (NICU) nurses to meet the specific needs of the smallest premature babies. Learn more about premature baby care
As part of the Pampers #PowerOfBabies campaign, we've partnered with Bliss (www.bliss.org.uk), the UK’s leading charity for babies born premature, to help support these little fighters and their families. Together, we'll celebrate all the babies, especially the ones in neonatal units, and those who care for them. We want to get the nappies to all the little fighters that need them, so will be donating three million to neonatal units in the UK & Ireland.
Starting today, we are inviting everyone to celebrate the amazing fighting spirit that premature babies show every day by sharing pictures of your children with a raised fist on social media. For every photo shared using #PowerOfBabies Pampers will donate £1 to Bliss.
Pampers Premium Protection nappies are designed to minimise disruption to help with sleep, positioning and medical care for premature babies. Size P3 is three sizes smaller than a regular newborn nappy and suitable for babies weighing less than 1.8lbs (800g).Pampers TV Advert • Pampers advertsiment
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