video Apple Introducing iPhone 16 Pro | Apple Advert 2024 • Introducing iPhone 16 Pro | Apple
This is iPhone 16 Pro. Built for Apple Intelligence. A new powerful, private, personal, deeply integrated intelligence system to help you get things done effortlessly.
Powered by the new supercharged A18 Pro chip, with a faster Neural Engine, and an improved CPU and GPU. Which levels up both your iPhone and your gaming experience, offering our best-ever graphics performance.
Plus there’s an all-new camera system and an all-new way to control it. Use Camera Control to instantly access your camera, adjust settings and take a photo.
And you can now shoot video in 4K 120 fps Dolby Vision to capture and edit stunningly cinematic slow motion.
Built with titanium. And featuring our thinnest borders for an even larger display.
iPhone 16 Pro is the most innovative, most powerful and most intelligent iPhone ever. From the inside out.
Learn more about iPhone 16 Pro and iPhone 16 Pro Max: https://www.apple.com/uk/iphone-16-pro
0:00 ♪ Ethereal electronic music ♪ 0:05 ♪ 0:09 It's built for Apple Intelligence, 0:11 from the inside out. 0:13 It has our most powerful Pro chip 0:17 and our most advanced camera system, 0:20 with an intuitive new Camera Control, 0:24 plus thinner borders for our largest-ever display. 0:29 The next generation of iPhone starts now. 0:32 This is iPhone 16 Pro 0:35 with Apple Intelligence. 0:37 [APPLE INTELLIGENCE TONE] 0:38 A new powerful, private, personal intelligence system, 0:42 deeply integrated into your phone and across your apps 0:45 to help you get things done effortlessly. 0:48 You can describe a photo you took years ago 0:51 and Apple Intelligence will find it. 0:53 ♪ 0:56 It'll summarise an email thread 0:58 to give you the most important information. 1:00 And it gives Siri a richer understanding of you 1:03 and what's on your iPhone. 1:04 - Find the podcast Marissa -- no -- 1:06 Justin sent the other day. 1:08 - It can help you express yourself 1:10 with the perfect Genmoji. 1:11 ♪ 1:13 [MESSAGE SENT TONE] 1:13 And make whatever you're writing 1:16 more concise. 1:18 All this and more, 1:20 powered by the supercharged A18 Pro, 1:23 with a new 16-core Neural Engine 1:26 and a new 6-core GPU for enhanced graphics performance. 1:30 [CLATTERING] 1:32 It also drives the new Camera Control, 1:35 a blend of hardware and software innovation. 1:38 You can easily access your camera, 1:41 change settings 1:42 and take a photo. [CAMERA SHUTTER] 1:44 iPhone 16 Pro and Pro Max [CAMERA SHUTTERS] 1:46 now come with a 5x Telephoto camera, 1:49 the longest optical zoom of any iPhone. 1:52 As well as the 48-megapixel Fusion camera, 1:55 there is a 48-megapixel Ultra Wide camera 1:58 for even higher-resolution macro photography. 2:01 And next-gen Photographic Styles 2:03 means you can choose a style 2:05 and then personalise it to your preferred aesthetic. 2:08 In a massive upgrade to pro filmmaking, 2:11 you can now shoot 4K resolution at 120 frames per second 2:14 in Dolby Vision. 2:16 [GLASS SHATTERING] 2:18 So you can capture and edit cinematic slow motion. 2:21 [GLASS TINKLING] 2:22 iPhone 16 Pro also comes equipped 2:24 with studio-quality mics, 2:26 while Audio Mix gives you more control 2:28 to do things like optimise for voices. 2:30 >> Look! Over there! 2:31 - Quick, he's gonna jump! - Get him! - Apple advertsiment spot 2024
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