video Peta Paris Takeover: Eiffel Tower Projection Highlights LVMH Cruelty Advert 2024 • Paris Takeover: Eiffel Tower Projection Highlights LVMH Cruelty for Exotic Skins
As Paris prepares to host the 2024 Olympic Games, PETA France shone a light on the cruelty perpetuated by Olympic partner LVMH’s use of exotic animal skins. A provocative video was projected across some of the city’s most iconic landmarks, including Place Vendôme, during a star-studded Vogue fashion event attended by celebrities and fashion designers, including Pharrell Williams, men’s creative director for LVMH-owned brand Louis Vuitton.
The projection featured a crocodile dripping with blood with the message “Louis Vuitton: Drop Exotic Skins”, a clever parody of the official Olympic mascot, and shocking investigation footage of crocodiles being slaughtered. The action stole the show at a Vogue World event celebrating fashion and sport. PETA France’s disruption spotlighted the fact that torturing animals is neither chic nor in keeping with the Olympic values of friendship, respect, and excellence.
The thought-provoking projection also illuminated the Eiffel Tower, the Louis Vuitton hotel on the Champs-Élysées, and the Pont Neuf bridge. - Peta advertsiment spot 2024
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