video adidas Who's Really The Villain? | James Harden Advert 2024 • James Harden is a rock star. The culture, the music he listens to, his fashion, and a historical basketball player. He keeps his people close to stay away from distraction. His work ethic, unwavering confidence and dreams keep him going.
Shot in James’s former high school, Artesia High School in Lakewood, CA, the film establishes James’s “Under No One” mentality. Often misunderstood and portrayed as a villain, this film reflects his personal narrative and perspective. James collaborated closely with producer and scriptwriter Kenneth Wynn and Louisville-based rapper EST Gee, who provided original voiceover for the film.
“UNO means number 1, but also means “Under No One.” We feel like we are the biggest, we don’t put ourselves under anyone. We are very respectful, but we carry ourselves with a different swagger and confidence than a lot of people.” -James Harden
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