video tui presents Safety: A Global Film Advert 2024 • TUI have landed a new take on the classic in-flight safety film, Safety: A Global Film. The work celebrates TUI destinations, offering a highly-engaging safety briefing by reimagining it through the lens of world cinema.
Safety: A Global Film journeys with the viewer through multiple scenes, each taking inspiration from a different genre popular in, or, made famous by, a country that TUI operates to. From ancient Egyptian tombs à la Indiana Jones to Kill Bill-esque Chinese temples, the film is a bright, vivid, and colourful extravaganza of sights and sounds from around the globe.
The ambitious creative, produced by Missing Link Films and directed by the award-winning Alicia MacDonald, involved working with Bollywood choreographers, dance troupes and historical clothing experts, to create a truly authentic film that captures viewers’ attention from the beginning right through until the end. - TUI advertsiment spot 2024
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