video lululemon “Be Spring”, featuring Michelle Yeoh and the theatrical dancers of “Wing Chun” Advert 2024 • To welcome in the Year of the Dragon, we partnered with Michelle Yeoh and the theatrical dancers of “Wing Chun” to celebrate of the arrival of spring: a season signifying rebirth and new beginnings. Through a poetic enactment of the meeting of mind and body, the film explores the concept of wellbeing, inviting us to find eternal spring in our everyday lives.
In the film, Michelle and the theatrical dancers of “Wing Chun” are both pursuing spring, with Michelle representing the body and the dancers representing the mind, expressing themselves through the combination of martial arts and dance. The pursuit of eternal inner spring serves as the connection between them.
Michelle said, “Wing Chun holds a special place in my heart. Back in 1994, I starred in the movie ‘Wing Chun’, and thirty years later, I’m honoured to have the opportunity to collaborate with these professional dancers to re-interpret Wing Chun through the short film ‘Be Spring’. This is a concept that resonates with me deeply. Having our own inner spring all year round is our superpower.” - lululemon advertsiment spot 2024
Notes for lululemon “Be Spring”, featuring Michelle Yeoh and the theatrical dancers of “Wing Chun”
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