Video Adidas The Empowering Outdoors | Trail Mixed & adidas TERREX
Release Date: 2023-12-20
video Adidas The Empowering Outdoors | Trail Mixed & adidas TERREX Advert 2023 • During the summer of 2023, Trail Mixed Collective partnered with adidas TERREX on a PCT hiking series for BIPOC women around a shared mission to make outdoor access - like hiking trails - more equitable, inclusive, and diverse.
It isn’t this way today. There are many barriers to long-distance hiking - visible ones like brand imagery, structural racism, trail access and mentorship, and invisible barriers, like frequent verbal micro-aggressions on the trail, questioning experience and if you belong.
A lot of the PCT is notoriously homogenous, where surveys show about 90% of thorough hikers are white, and these barriers - and more - persist.
The series featured 5 hikes on the PCT across the West Coast, where local women of colour received adidas TERREX apparel and Free Hiker trail shoes.
One of those hikes was captured by local filmmaker Nicole Amyx (@nixamyx9), as a group of women of colour backpacked to the Benson Hut on the Northern Californian PCT.
The film captures the connection and joy that comes so naturally to strangers with shared lived experiences, and the magic of community and empowerment outdoors.
Trail Mixed is a nonprofit helping women of color get into recreational sports through mentorship, and community events, in Seattle, Portland, and the Bay Area.
Find out more at www.trailmixedcollective.com
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Release Date: 2023-12-20