video Jeep The new Jeep® Avenger: Authenticity Advert 2023 • Authenticity: the key to creating something unique
Authenticity is undeniably a fundamental value of Jeep, a brand that has consistently remained true to its principles and ideals. These values have culminated in the creation of the new Jeep Avenger, which represents the perfect union of tradition, embodied by its compact design, and innovation, due to its 100% electric engine. Authenticity is also a value that Umberto Dattola, the designer introduced in the third episode of the series, considers essential to "transform the beauty of the idea into something tangible". A woodworking specialist, he shares his creative process with the designer of the all-new Jeep Avenger, starting with an original idea and the search for quality raw materials to create something unique and authentic to leave a mark on the world, just as Jeep aims to do with all its vehicles. Explore through authenticity how to distinguish oneself in a world that is becoming more and more standardised. Watch episode three now.
https://www.jeep.co.uk/jeep-avenger/e...
Notes for Jeep The new Jeep® Avenger: Authenticity
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