video puma INTRODUCING THE NEYMAR JR. INSTITUTO COLLECTION Advert 2023 • PUMA has unveiled a special collection with the Instituto Neymar Jr., a community center founded by Neymar Jr. to support underprivileged youth in his old Praia Grande neighbourhood, near Santos.
For this special edition collection and FUTURE INJR football boot, PUMA worked with children from the Instituto to create graphics inspired by the Brazilian idol and celebrate Neymar Jr. for giving back to the community that shaped him. The children were briefed to draw what ‘Neymar means to them’ and how he has inspired them, with PUMA then using a mix of different graphics that the children created for the final design.
The children who are featured in the campaign are the children who developed the drawings for the designs. The children were also asked to write their names, which will feature on the insole of the boots and on the back neck sign off on the collections t-shirt.
Notes for PUMA INTRODUCING THE NEYMAR JR. INSTITUTO COLLECTION
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