Video Waitrose & Partners Our Outdoor Bred Pigs advert

Release Date: 2023-07-19
video Waitrose Our Outdoor Bred Pigs Advert 2023 • How can you be sure Waitrose is number 1 for animal welfare? 🙌

Well, for a start all of our fresh, frozen or ingredient pork is British, we never use confinement stalls or farrowing crates, and we never will. All our breeding sows spend their entire lives outdoors. With freedom to roam, forage and nest in comfy straw beds for when they’re ready to have their piglets.

It’s safe to say we like our pigs to be happy. 🐷 It’s why we’ve held the Compassion in World Farming’s Good Pig award since 2012.

And because all our pork is British, from British farms we know and trust it means all our farmers follow our high animal welfare standards. From what they eat to how much space they have. No compromise. That doesn’t just apply to our free range and organic lines but also to pigs reared for our Essential Waitrose range, and meat in ready-meals and pies. Now that really is #FoodToFeelGoodAbout. 😋

But don’t just take just our word for it. Let Wayne, our Norfolk pig farmer, show you why we’re the number one supermarket for animal welfare.

Find out more: and make sure you check out @WaitroseFarmers on Instagram.

#Waitrose #AnimalWelfare #WaitroseFarmers - Waitrose & Partners advertsiment spot 2023

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Release Date: 2023-07-19
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