video BMW A Celebration of Sight & Sound | BMW x Frieze Art 2022 Advert 2022 • What a fantastic five days of art, music and design at Frieze Art 2022.
We welcomed guests into a BMW Lounge created to transport them to the music studios of Los Angeles and immerse them in Nikita Gale’s innovative installation inspired by the all-electric BMW i7. Nikita created five unique guitars that drew on design elements from the luxury, all-electric saloon. Much like the design philosophy of the car itself, the installation put the human experience at its heart, inviting viewers to experience the piece as a multi-sensory journey.
At Frieze Music presented by BMW, we were treated to a special live set from Self Esteem, marking this year’s Frieze as a true celebration of sight and sound.
Thanks to all who visited..
#THEi7 #FRIEZE
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