Video Sage an Aboriginal Culinary Journey™ | The innovative team behind the collection


Release Date: 2022-09-01
video sage an Aboriginal Culinary Journey™ | The innovative team behind the collection Advert 2022 • From art to appliance, take a look behind-the-scenes to see how we are celebrating 65,000 years of Australian food culture with an Aboriginal Culinary Journey™ collection.

Discover the collection: https://www.sageappliances.com/uk/en/...

An Aboriginal Culinary Journey™ has been a passion project for all involved and, in this video, you’ll meet the people who made it come to life: Alison Page (Curator), Richard Hoare (Design & Innovation Director, Global Product), Doug Nash (General Manager, Coffee, Global Product), Bibi Barba (Art Consultant & Artist), Sarah Jennings (Industrial Designer, Global Product), Design United team and the artists – Yalti Napangati, Warlimpirrnga Tjapaltjarri, Yukultji (Nolia) Napangati and Lucy Simpson.

As one of Australia’s leading global brands, we are inviting people from around the world on a journey to experience, celebrate and be part of maintaining the world’s oldest living food culture while giving back to the artists and communities who have shared their art and stories with us for the collection.

Each artist owns the copyright for their work, which is exclusively licensed to Sage Appliances for an Aboriginal Culinary Journey™ range. They receive a royalty for each product produced. All profits from the sale of the products will go to charitable causes that advance Sage Appliance’s reconciliation plan, including our official partner, the National Indigenous Culinary Institute (NICI). To read our reconciliation action plan, head to: https://www.sageappliances.com/uk/en/...

In this film, we talk through:
00:07 The beginnings of an Aboriginal Culinary Journey™ with Alison Page and Richard Hoare
01:05 Turning the concept of the range into reality with Doug Nash and Richard Hoare
01:43 Looking at how to put art on our appliances with Bibi Barba and Sarah Jennings
02:23 Introducing the artists: Yalti Napangati, Warlimpirrnga Tjapaltjarri, Yukultji (Nolia) Napangati and Lucy Simpson
02:27 The process of adding the art to our products with Richard Hoare and Sarah Jennings
04:19 Reflecting on being involved with the project and bringing the collection to life

About Sage Appliances:
Over the past 80+ years Sage has grown to become an iconic global brand, delivering kitchen products to over 70 countries around the globe. The company goes to market as the Sage Appliances brand in the UK and Europe, and as the Breville brand in the rest of the world. Sage has enhanced people’s lives through the delivery of brilliant innovation and thoughtful design based on deep consumer insights, empowering people to do things more impressively or easily than they’d thought possible in their own home and ultimately allowing them to Master Every Moment®.
- Sage advertsiment spot 2022


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Release Date: 2022-09-01
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