‘Gazza’ is perfect for a British tabloid press in the midst of the celebrity-focused circulation war between Rupert Murdoch’s News International and Robert Maxwell’s Mirror Group – he is the best young footballer in the country, the British public can’t help but love him, and he courts attention with his naïve behaviour, love of alcohol and desire to be ‘one of the lads’.
As ‘Gazzamania’ is born, The Sun sign him up and his advisors seek to maximise the commercial possibilities. Those close to Gazza worry about his ability to deal with the pressure and intense media attention. He finds it increasingly hard to cope, exploding at the 1991 FA Cup final with a series of dangerous tackles, rupturing his knee ligaments in the process.
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