Release Date: 2022-03-03
video always Help stop period shaming with Always - #RethinkYourReaction Advert 2022 • Periods are a fact of life, yet 68% of young people have been made to feel dirty, gross, or ashamed because of somebody else’s negative reaction to their period*. Research, commissioned by Always, reveals that periods are still very much a taboo subject in the UK, with only 38% of society talking openly about them**. When periods are talked about, its often done in a negative way. In fact, 2 in 5 young people have been shamed or teased because of their period***. As a result, young people are shying away from moments that matter and that help to build their confidence. A staggering 85% of young people have tried to hide the fact they’re on their period from those around them*, and 1 in 5 avoid after school activities, going to the gym, or visiting their friend’s houses when they’re on their period****.

Periods happen, but period shaming shouldn’t.

Over half of young people believe more education and public conversations about periods are needed to help stop people’s negative reactions1. That’s why Always is committed to raising awareness of the impact our reactions to periods are having, elevating the voices of those that have experienced period shaming, and providing information and resources to help others open up the conversation. Check out more information in:

#RethinkYourReaction​ - Always advertsiment spot 2022

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