Release Date: 2022-02-12
video bmw 8 x Jeff Koons Advert 2022 • The 8 x JEFF KOONS is almost here.

Created in partnership with world renowned artist Jeff Koons following years of collaboration with BMW, the 8 X JEFF KOONS is a hand-painted interpretation of the BMW 850i xDrive, with a limited global production of just 99.

With over 200 hours spent on the exterior paint alone to express the ultimate blend of pop art and performance, critics are calling it ‘energetic’ and ‘tantalising’.

Fans of Koons’ work will soon be able to understand how his philosophy of 'craftsmanship and purpose' are brought to life, as the 8 x JEFF KOONS makes its debut on 17 February 2022.

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