Release Date: 2021-11-18
video diageo “Know When to Stop” for the holidays, introducing our new responsible drinking global campaign Advert 2021 • We’ve launched a new responsible drinking global campaign “Know When to Stop,” designed to make people stop and think about overindulgence during the festive period.

Through a series of digital animations, the campaign shows what happens when common holiday pleasures like eating sweet treats, binge watching TV and films and over-decorating your home can become one too many.

Launched across Diageo’s social channels, “Know When to Stop” is part of the company’s commitment to reaching one billion people with dedicated responsible drinking messaging by 2030 and to educate people on the risks of the harmful use of alcohol as part of the company’s 10-year action plan, Society 2030: Spirit of Progress.

About Diageo:
With an outstanding collection of over 200 brands that are enjoyed in more than 180 countries around the world, we pride ourselves in being a global leader in beverage alcohol. Our business is built on the principles and foundations laid years before by giants of the industry, such as Arthur Guinness, John Walker, Elizabeth Cumming and many more. Today, we stand on the shoulders of these giants and, inspired by their ideas, philosophy and audacity, act with the same entrepreneurial spirit and determination.
- diageo advertsiment spot 2021

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