Release Date: 2021-10-20
video guerlain When Material Becomes Art: FIAC 2021 Advert 2021 • For the 14th consecutive year, Guerlain joins FIAC’s Private Itinerary with a new exhibition, “When Material Becomes Art”, featuring a series of groundbreaking works from 21 internationally based artists. Questioning the transformation of material, how artists deploy their inspiration, and how creative ideas are made material, the exhibition spans three levels of the Guerlain House bringing together sculptural works, paintings, photographs, and installations alongside four certified NFTs (Non Fungible Tokens) which have been specially produced for the occasion to showcase the potential of this creative territory.

Discover “When Material Becomes Art” from October 21 to November 14 2021, at 68 Avenue Des Champs-Élysées.

#InTheNameOfBeauty - Guerlain advertsiment spot 2021


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