Release Date: 2021-10-12
video lg Unveiling the OLED R with the Royal Philharmonic Orchestra Advert 2021 • Have you been thinking that it’s high time you seriously upgraded your home viewing experience? If so, and following its unveiling in London at a cultural evening with the Royal Philharmonic Orchestra, the LG SIGNATURE OLED R television is now available for pre-order.

Retailing at £99,999 the game-changing television’s 65-inch flexible OLED display is created from one sheet of flexible glass and features self-lit pixels and independent dimming control to deliver picture quality of astounding depth and vibrancy. The OLED panel is certified by Swiss-based Société Générale de Surveillance (SGS) for producing fewer air pollutants, reducing the use of hazardous substances and being easier to recycle. It also employs the world’s first Eyesafe-certified TV panels that meet the low blue light emission requirement of US-based Eyesafe and has also been rated favourably by TÜV Rheinland and Underwriters Laboratories, the independent third-party testers who rigorously assess the claims and efficiencies of electronic goods before they go to market. In short, it performs better, is easier to watch, and is made more efficiently.

The OLED R’s unique design also means that it adapts to your surroundings in a way that no other television does. When not in use, the screen rolls away into the audio system at its base, rather than using up part of the room. This groundbreaking technology thus not only reimagines what a TV is capable of but revolutionises the way in which you use your space. Given the level of engineering and the technical requirements of the OLED R, each rollable TV is, as you would expect, produced to order, assembled and finished by LG’s most experienced production professionals at the LG factory in South Korea.
- LG advertsiment spot 2021


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