video paul smith OUR SIGNATURE STRIPE Advert 2021 • The origins of the Signature Stripe are deeply rooted within Paul Smith.
Paul explains the design process and how experimenting with coloured yarn led to the stripe’s creation:
"We made them with something called windings, where you take a piece of card and a selection of yarns in different colours, then wind the yarn around the card to build up a series of stripes. Colour is three-dimensional and so by creating the stripes by hand you can see the colours at their most vivid.’
Fast forward to today and our Signature Stripe stripe is found throughout our collections, from hidden details such as the inside of a shirt cuff to a full woven knit; a celebration of our icon. - Paul Smith advertsiment spot 2021
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