Release Date: 2021-10-04
video nike Waves Not Cycles | Nike x Patta: The Wave Ch. 1 Advert 2021 • Chapter 1: Waves Not Cycles - Nike x Patta present: The Wave | A film by Mahaneela. Creative direction by Steve McQueen. The collaboration is a thematic reference to the cultural shifts and enduring influence that Patta has had on its greater community and industry. In this four-part film we follow siblings Abdul and Carista as they ride the ever-changing seas of life. The opening chapter represents the future generation. A teenager, Abdul feels trapped and wants to break free from the cycle of his life. The boy is learning who he is, in life and work, independently of his parents expectations for the environment he is in. - Nike advertsiment spot 2021


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