video samsung and Vanilla Ice – Reduce Your Ice, Ice Baby Advert 2021 • Reduce Your Ice, Ice Baby! 90s rap superstar Vanilla Ice has teamed up with Samsung to re-release his hit single ‘Ice, Ice Baby’ delivering a powerful message “with a sustainable edge”.
The brand-new single and music video sees the rapper encourage viewers to make a small change with a big difference, calling on us all to increase the temperature of our freezers and lower the collective global carbon footprint. Samsung has found that if we all turned up our freezers by just one degree, we could save over 1 million tonnes of CO2 emissions (1) - the equivalent of 217,000 cars driving for an entire year or the energy used by 120,000 homes in a year! (2)
(1) In a data study conducted by Samsung based on official European Commission data, the total CO2 emissions from REF appliances in Europe in 2020 were calculated at 23,377,200,000 CO2 kg/per annum. New total CO2 emissions after increasing temperature setting of freezer module by 1°C are projected to be 21,937,164,480 CO2 kg/per annum – based on percentage energy saving on the Samsung RL36R8799SR reference model and extrapolating across total REF category emissions. Calculated difference is therefore 1,440,035,520 CO2 kg/per annum or 1,440,036 CO2 saving in tonnes/annum from 1°C temperature change.
(2) Calculations taken from Greenhouse Gas Equivalencies Calculator as provided by United States Environmental Protection Agency here, using 1 million metric tonnes of CO2 emissions as foundation for equivalencies. Passenger vehicles are defined as 2-axle 4-tire vehicles, including passenger cars, vans, pickup trucks, and sport/utility vehicles.
We recommend customers amend their settings and use the best combination of drawers, baskets and shelves in accordance with their food usage to result in an efficient use of energy and maintain optimum food preservation. The recommended minimum setting is -17 degrees. - Samsung advertsiment spot 2021
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