Video AA DESIGNATED DRIVER. You’re twice as likely to crash text driving as drink driving
Release Date: 2017-03-01
AA TV Advert • AA advertsiment • DESIGNATED DRIVER. You’re twice as likely to crash text driving as drink driving • AA DESIGNATED DRIVER. You’re twice as likely to crash text driving as drink driving TV Advert • The AA Charitable Trust and Think! are raising awareness of the dangers of distracted driving with a new ad by adam&eveDDB to be shown in cinemas and online.
As a couple leave a nightclub by car the ‘designated driver’ starts to reply to a text. Her boyfriend, who is clearly drunk, notices and suggests they swap places!
You’re twice as likely to crash text driving as you are drink driving.
You wouldn’t drink and drive. Don’t text and drive.
Supported by the Department for Transport’s Think! Campaign and directed by James Rouse from Outsider.
#AbanCommercials - AA advertsiment spot 2017
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Release Date: 2017-03-01