video absolut Behind the scenes: Glass manufacturing Advert 2021 • Absolut Vodka announces its new bottle design which marks the biggest refresh for the brand since its launch in the USA in 1979. A tribute to Absolut's credentials provenance, heritage and authenticity, the new look aims to harmonize and upgrade the design of the iconic clear glass packaging.
Influenced by the community surrounding its production and distillation in and around Åhus, Sweden, the new bottle includes changes that nod to the craftmanship and rigor behind the renowned vodka. These design updates include:
- Bringing to life Absolut Vodka's 'One Source' philosophy by including text alongside an illustration of the original distillery noting 'ONE SOURCE. ONE COMMUNITY. ONE SMALL VILLAGE IN THE SOUTH OF SWEDEN', reinforcing the fact that every bottle of Absolut Vodka is produced and distilled in and around Åhus, Sweden
- Including the address of the original distillery on the front label to provide transparency about our location and help communicate Absolut's brand home welcomes visitors to discover more at its site. This is the first time Absolut has included a paper label on the bottle
- Enhancing the legibility of the script, allowing more people to read and enjoy Absolut Vodka's story
- Adding brand founder Lars Olsson Smith's name on the medallion, the quality seal of the bottle, paying tribute to his progressiveness in vodka distillation, helping to nurture his legacy
- Embossing the glass with 'COUNTRY OF SWEDEN', linking back to its long-standing tradition and knowledge of vodka making in this region - Absolut advertsiment spot 2021
Notes for Absolut Behind the scenes: Glass manufacturing
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