video pantene My Hair Won't Be Silenced in partnership with BMMuk and Project Embrace (short version) Advert 2021 • 93% of Black people with Afro hair have faced microaggressions related to their hair. Actions need to change. Help ensure Afro Hair will not be silenced.
Gold Series from Pantene has partnered with Black Minds Matter and Project Embrace to help end discrimination against Afro hair in the UK. A new report by Pantene shows that 93% of Black people in the UK have faced microaggressions related to their Afro hair.
3 ways you can help:
1. Knowledge is key - educate yourself
2. Don't touch hair without consent
3. Call it out - be an active Ally
- Pantene advertsiment spot 2021
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