video DS Automobiles Automobiles | Savoir-faire | Pearl Stitching Advert 2021 • Overcast stitch, ladder stitch, couching stitch… This expert seamstress knows them like the back of her hand.
Haute-Couture was born under Napoleon III in Paris. At that time, the young designer Charles Frederick Worth joined the city's most ambitious creators and organised the first ever catwalks.
With Haute Couture, attention to detail became standard, and reinvention key: this is what inspired us to create the interior of our models.
With the help of a stitch, the Pearl Stitch: a thread that appears and disappears into the fabric to give rhythm to the needlework.
It's elegant, delicate, but also a technical challenge when used on the leather inside our cars. To do so, our master saddlers created a bespoke machine for a technique never before industrialised on this scale.
Appearing for the first time in 2014, the Pearl Stitch became a distinctive feature and signature of DS Automobiles.
From our inspiration to our creation. - ds automobiles advertsiment spot 2021
Notes for ds automobiles Automobiles | Savoir-faire | Pearl Stitching
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