video Lidl Level The Playing Field - Lidl Serious Support Advert 2021 • Since 2016, Lidl has brought #SeriousSupport to the Ladies Gaelic Football Association and its members on a local and national level by investing over €4million. During this time, we have seen a shift in attitudes towards the game with support rising to an all time high with multiple attendance records broken. And yet a significant gap still exists between ladies Gaelic footballers and their male counterparts at all levels of the game.
Shot on location in Glendalough, Co. Wicklow way back in early 2020, the campaign is a visual representation of the uphill battle that ladies’ Gaelic footballers and women in sport face in striving for equality. - Lidl advertsiment spot 2021
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