Video HIV awareness Change The Face advert
Release Date: 2016-12-08
HIV awareness TV Advert • HIV awareness advertsiment • Change The Face • HIV awareness Change The Face TV Advert • This piece entitled “Change the Face of HIV,” is a 60 second film that is primarily aimed at GPs who are in a unique position to help diagnose HIV in the very early stages. Thanks to its familiar, filmic style and realism, however, it also serves a powerful consumer communications tool.
Shot using distinctive, wide-screen cinematic techniques using an anamorphic lens, the short film has the feel of big screen movie trailer, which feels both intimate and real. It dramatises the wide diversity of the “new generation” of those affected by HIV, as well as the familiar faces and symptoms that GPs and other primary care providers see regularly, but perhaps may not associate with the disease.
Our overarching idea was to depict HIV as “Hidden In View” – it just needs to be found. We show how it could be one person or many, who display different symptoms of the condition without knowing they have it. And all it takes is a simple blood test for early diagnosis to help them live long and healthy lives.
#AbanCommercials - HIV awareness advertsiment spot 2016
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Abancommercials invites you to enjoy the latest video HIV awareness advert, titled "Change The Face",
this announcement made in 2024, and was published in this portal on 2016-12-08, totally open to the public
and does not require subscriptions, It is to emphasize that all the rights of this video are property of HIV awareness
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Release Date: 2016-12-08