video opel New Opel. New Yellow. New Brand Identity.New Opel. New Yellow. New Brand Identity. Advert 2020 • Opel begins a new era with its refreshed CI. As a modern German brand we wanted a clear design and brand elements that express our claim and represent us in an unmistakable, progressive, bold and pure way.
From Cold to Cool: Opel's CI refresh has emerged not from the drawing board, but naturally from our DNA and founding spirit, which has always recognized the spirit of the times. The ‘New Opel’ look translates this spirit into a distinctive visual language.
One of foundational principles of Opel’s new design language is the clarity with which it focusses on the essentials, dispensing with frills and distracting elements. This is the mantra of ‘Bold and Pure’.
The Opel logo has evolved to recenter focus on the lightning-flash, making the ring correspondingly slimmer and emphasizing the brand. The font is Opel Next, made to be light but powerful, modern and clear. Its three variants Light, Regular and Bold complement each other perfectly, ensuring a consistent address. The new Opel Yellow symbolizes electricity, the new fuel in the electric age. The color electrifies, imprints itself, to create a unique identity.
- Opel advertsiment spot 2020
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