video Guinness Ireland | Keep the Lights On Advert 2020 • Guinness Raising the Bar has joined forces with the LVA, VFI and Hospitality Ulster to launch #KEEPTHELIGHTSON - a campaign that shines a light on our pubs, highlighting their readiness for a safe reopening. As part of the campaign, pubs across the island of Ireland, north and south, a will together switch on their Christmas lights on Friday November 20th at 5pm.
Turning on their lights early ahead of the crucial Christmas period not only highlights the place of local pubs in the fabric of Irish society, but also the struggle that publicans, bar-staff and their families are facing in order to keep the lights on. In many villages and townlands across the country, the local pub may be the only beacon of light on dark winter nights. Their prolonged closure due to Covid-19 enforced lockdowns serves as a physical reminder of the impact that Covid-19 has had not just on the pub-trade and wider hospitality industry but also on communities up and down the country.
The financial impact of Covid-19 pub closures has been hugely significant, with one third of pubs in Dublin having been closed continuously for the last 8 months and 50% of pubs throughout Ireland allowed to open for only 3 out of the last 37 weeks after enduring at least four delays to reopening over the course of the summer, under the most severe hospitality lockdown in Europe.
Pubs across Ireland have put in place a range of measures in order to be able to reopen safely from implementing social distancing, to following the strictest sanitisation protocols, arranging extra staff training, increasing signage and using new systems, tools and technology, all in a bid to create safe socialising environments in their outlets.
Get involved and show your support by sharing a photo of your favourite pub lit up for Christmas with #KEEPTHELIGHTSON.
This campaign is funded by the €14million Guinness Raising the Bar fund, a two-year programme that has been available since June 2020 to assist pubs to safely reopen and recover following the Covid-19 pandemic.
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